Millions and millions of lines of code have been written in this language, for all sorts of purposes. And today—particularly with new large-scale deployment options made possible through the web and the cloud—the language is poised to expand dramatically in usage.
But there’s a problem. And it’s a problem that—embarrassingly enough—I’ve been thinking about for more than 20 years. The problem is: what should the language be called?
Usually on this blog when I discuss our activities as a company, I talk about progress we’ve made, or problems we’ve solved. But today I’m going to make an exception, and talk instead about a problem we haven’t solved, but need to solve.
You might say, “How hard can it be to come up with one name?” In my experience, some names are easy to come up with. But others are really really hard. And this is an example of a really really hard one. (And perhaps the very length of this post communicates some of that difficulty…)
Let’s start by talking a little about names in general. There are names like, say, “quark”, that are in effect just random words. And that have to get all their meaning “externally”, by having it explicitly described. But there are others, like “website” for example, that already give a sense of their meaning just from the words or word roots they contain.
I’ve named all sorts of things in my time. Science concepts. Technologies. Products. Mathematica functions. I’ve used different approaches in different cases. In a few cases, I’ve used “random words” (and have long had a Mathematica-based generator of ones that sound good). But much more often I’ve tried to start with a familiar word or words that capture the essence of what I’m naming. Continue reading